LUNR product — Adara

Adara — advertising intelligence with human control

Adara is a multi-platform performance-marketing workspace for businesses and agencies. Users connect advertising accounts they own or are authorized to manage across Google Ads, Meta Ads, and TikTok Ads. Adara uses the selected advertising-account data to provide campaign reporting, performance analysis, creative intelligence, cross-platform insights, and evidence-based recommendations.

Supported platforms Google Ads Meta Ads TikTok Ads More platforms to come.

Why Adara requests Google Ads access

When a user chooses to connect Google Ads, Adara accesses only the advertising accounts the user selects and is authorized to manage. Adara uses Google Ads account information, campaign structure, advertising assets, conversions, and performance metrics to provide dashboards, reports, campaign analysis, creative intelligence, and recommendations.

Google provides a Google Ads authorization permission for this access. Adara limits its actual behaviour through internal permissions, product safeguards, and explicit human approval.

Adara does not automatically create, launch, activate, change, pause, or resume campaigns. Any supported advertising-account change requires an authorized user to review and explicitly confirm the action.

01What data Adara uses, and why

Adara reads advertising data only from the accounts a user has connected and selected. Each category below is used for the stated product purpose and nothing else.

Account information
Identifying which connected advertising accounts belong to which brand, client, or workspace.
Campaign structure
Understanding how campaigns, ad groups, and ad sets are organized so analysis and reporting reflect the real account.
Advertising assets
Creative intelligence — comparing which concepts, messages, and visual directions perform, and identifying creative fatigue.
Conversions
Measuring outcomes against the account's objectives rather than generic benchmarks.
Performance metrics
Dashboards, reporting, cross-platform comparison, and the evidence behind every recommendation.

Adara does not sell advertising data, does not use it for advertising to the user, and does not share it with third parties beyond the processors listed in the Privacy Policy.

02Human control and approval

Adara's position is AI-assisted, human-approved. Adara analyzes and recommends. Authorized users remain in control.

Nothing that affects delivery or spend happens on its own. Adara does not automatically create, launch, activate, change, pause, or resume campaigns, and does not adjust budgets or targeting by itself. Every supported change is presented as a recommendation with its reasoning attached, and an authorized user must review and explicitly confirm it before anything is applied.

Recommendations can be dismissed. Declining a recommendation never applies it, and Adara does not retry an action a user has rejected.

03Disconnect, revoke, and delete your data

Users can disconnect Google Ads from Adara at any time. They can also revoke Adara's access through their Google Account, and request deletion of stored connection information and advertising data.

Full step-by-step instructions, including the equivalent paths for Meta Ads and TikTok Ads, are on the Data Deletion Instructions page.

04Policies and contact

LUNR Oy — Adara Jyväskylä, Finland office@hellolunr.com

05What Adara does

Every platform, every account

Google Ads, Meta Ads, and TikTok Ads in one workspace, across multiple brands, clients, and ad accounts.

Cross-platform intelligence

Performance connected across platforms and accounts, so teams can see what is working and what is slipping.

Reporting in one place

One reporting layer across every connected platform and account, instead of separate exports.

Creative intelligence

Which concepts, messages, and visual directions perform, compared across platforms, with creative fatigue surfaced early.

Adara is the software product built by LUNR Oy, a performance-marketing and AI creative company based in Jyväskylä, Finland. You can read about LUNR's own services on the LUNR home page.