Adara — advertising intelligence with human control

01Why Adara requests Google Ads access

When a user chooses to connect Google Ads, Adara accesses only the advertising accounts the user selects and is authorized to manage. Adara reads account information, campaign structure, advertising assets and creative, performance metrics, conversion data, and reporting data from those accounts.

Adara uses that data to provide dashboards, reports, campaign analysis, creative intelligence, and recommendations. Adara also uses Google Ads access to apply changes a user has approved, and to create new campaigns a user has prepared and confirmed.

Adara does not act on a connected account on its own. Changes that affect campaigns, delivery, targeting, budgets, bidding, ads, or spend require explicit user review and approval. Every new campaign Adara creates is created paused, and turning a campaign on is a separate action requiring its own approval. Adara does not autonomously activate campaigns or spend advertising budget.

02What data Adara uses, and why

Adara reads advertising data only from the accounts a user has connected and selected. Each category below is used for the stated product purpose and nothing else.

Adara does not sell advertising data, does not use it for advertising to the user, and does not share it with third parties beyond the processors listed in the Privacy Policy.

03Human-controlled changes

Adara's position is AI-assisted, human-approved. Adara analyzes connected accounts and proposes recommendations and campaign changes. Authorized users decide what actually happens.

Recommendations can be dismissed. Declining a recommendation never applies it, and Adara does not retry an action a user has rejected.

04Safe campaign creation

Adara can help users prepare and create new Google Ads campaigns — drafting campaign structure, targeting, budgets, and ads for the user to review. Creation is always started by a user, and it is deliberately split from activation:

• New campaigns are created paused. Adara never creates a campaign in an active, delivering state.
• Creating a campaign does not activate delivery. A paused campaign serves no impressions and spends no budget.
• Activation is a separate action. Turning a paused campaign on requires a separate, explicit approval from an authorized user.

05User control and disconnection

Users remain in control of their Google Ads accounts, and can disconnect Google Ads from Adara at any time. They can also revoke Adara's access through their Google Account, and request deletion of stored connection information and advertising data.

• Disconnect in Adara — remove the connected advertising account from your workspace. Adara stops retrieving data from it immediately.
• Revoke in your Google Account — remove Adara under Third-party apps & services at myaccount.google.com/connections (opens in a new tab). This revokes our ongoing access.
• Request deletion — email office@hellolunr.com with the subject “Data Deletion Request”. We delete the personal data we hold and revoke stored API access tokens, and confirm by email — typically within 30 days.

Full step-by-step instructions, including the equivalent paths for Meta Ads and TikTok Ads, are on the Data Deletion Instructions page.

06Policies and contact

07What Adara does

Adara is the software product built by LUNR Oy, a performance-marketing and AI creative company based in Jyväskylä, Finland. You can read about LUNR's own services on the LUNR home page.