Get startedFree ad audit

Where is your ad money going?

Upload your Meta or Google Ads report. Your campaigns are analyzed in seconds, revealing exactly where your budget is being wasted.

Check your ads

Or paste the table instead
What matters most to you?

No export to hand?

Leave your website and we'll look at your ads by hand, within two working days.

What Ada checks

Six things that quietly cost most ad accounts money. Each gets a plain verdict: fine, worth a look, or losing money.

  1. 01Wasted spendMoney spent with nothing to show for it

    Ads that spent more than a sale usually costs you and brought back nothing.

  2. 02Creative fatigueAds people are tired of seeing

    Ads the same people have seen four times or more, and whether their clicks are falling.

  3. 03Winners and losersYour best and worst ads, side by side

    Ads paying twice your average per result, next to the one that pays the least.

  4. 04Budget concentrationOne campaign eating the budget

    Whether one campaign takes most of the money, and whether it has earned it.

  5. 05Account structureA messy setup that's hard to steer

    Budget spread too thin to learn, and names like “Copy of New ad” nobody can read.

  6. 06Conversion trackingIs your tracking even working?

    Whether sales are recorded at all, and with their value, so return on ad spend shows.

Getting your file takes a minute

Meta Ads

  1. Open Ads Manager and pick the dates you want checked, for example the last 30 days.
  2. Choose the Ads tab for the most detail, or stay on Campaigns.
  3. Click Reports, then Export table data, and choose .csv.

Google Ads

  1. Open Campaigns and pick the dates you want checked.
  2. Make sure Conversions and Conv. value are among the columns.
  3. Click the download icon above the table and choose .csv.

What the full report looks like

This is a real audit of an example shop's Meta account: eleven ads and €15,600 of spend. Every finding names the ads behind it and comes with the fix.

Meta · 11 ads · €15,638 spent

2 losing money2 worth a look2 fine

Your biggest leaks

  1. Winners and losers

    “UGC | Unboxing v2” pays €268 per result, 2.6× your average of €104. Your best, “Static | 10% off”, pays €45.28.

  2. Creative fatigue

    The same people have seen “Static | 10% off” 6.3 times on average, and its click rate has dropped to 0.58% against your average of 1.00%. 2 more ads are wearing out too.

  3. Wasted spend

    2 ads spent €1,880 and brought nothing back. That's 12% of your budget.

All six checks

  • Wasted spendMoney spent with nothing to show for it

    2 ads spent €1,880 and brought nothing back. That's 12% of your budget.

    Fix: Pause these, and give every new one a hard stop: if it spends twice your average cost per result with nothing back, it goes off.

    Worth a look
  • Creative fatigueAds people are tired of seeing

    The same people have seen “Static | 10% off” 6.3 times on average, and its click rate has dropped to 0.58% against your average of 1.00%. 2 more ads are wearing out too.

    Fix: Give these fresh creative: a new hook, image or first three seconds. Once the same people have seen an ad about four times, results usually drop.

    Losing money
  • Winners and losersYour best and worst ads, side by side

    “UGC | Unboxing v2” pays €268 per result, 2.6× your average of €104. Your best, “Static | 10% off”, pays €45.28.

    Fix: Move budget from the expensive ones to your winners, about 20% at a time, so the platform doesn't have to start learning over.

    Losing money
  • Budget concentrationOne campaign eating the budget
    Fine
  • Account structureA messy setup that's hard to steer

    2 ads have names like “Copy of Static | Bestseller bundle”, which makes it hard to tell what's what.

    Fix: Merge the small ones into fewer, bigger groups so each gets enough budget to learn, and name everything the same way, for example Goal | Audience | Creative.

    Worth a look
  • Conversion trackingIs your tracking even working?
    Fine

Questions, answered.

Is my data safe?

Your file is read by your own browser and never uploaded. If you ask for the full report, we receive only the results you see on screen, not the file.

Which files work?

CSV exports from Meta Ads Manager and Google Ads, at campaign, ad set or ad level. Ad level gives the checks the most to work with. Excel-style and Finnish-language exports work too.

Is it really free?

Yes. No card, no signup, no catch. If you'd like us to fix what it finds, that's a separate conversation, and only if you want one.

How accurate is it?

It uses only the numbers in your file, and says so when something can't be judged from them. It can't see your creative or your landing page; that's what a call is for.

What happens after I leave my email?

The full report arrives in your inbox, with a fix for every finding. One of us may follow up once, personally. No newsletter.

What about TikTok or LinkedIn ads?

Meta and Google only for now. Leave your website in the form under the tool and we'll look at the rest by hand.

Now imagine this, 24/7.

Ada monitors your campaigns 24/7, spots wasted spend as it happens, and shifts your budget toward the ads that drive real sales.

Get started